What we learn shipping real sites: how Google and AI assistants read pages, and what actually moves rankings and citations. Updated as search changes.
GEO · 9 min read · 10 Jun 2026
ChatGPT search picks sources it can crawl, parse and defend. Here is the practical checklist for becoming one of them.
SEO · 10 min read · 3 Jun 2026
Not every drop is an AI Overviews drop. Here is how to diagnose the cause and respond without panicking.
SEO · 8 min read · 27 May 2026
Retrofitting SEO is expensive. Here is the launch day checklist that costs almost nothing during the build.
Framer · 8 min read · 20 May 2026
Framer handles most SEO fundamentals well. These are the specific places where it stops, and what to do about each.
SEO · 9 min read · 13 May 2026
Local search rewards a small number of things done consistently. Here is the order to do them in.
SEO · 11 min read · 30 Apr 2026
Most schema implementations are bloated and half wrong. Here is the lean, accurate set that actually delivers rich results and AEO lift.
AEO · 14 min read · 22 Apr 2026
Answer Engine Optimisation is not a rebrand of SEO. It rewards a different kind of page structure, citation pattern, and entity clarity.
AEO · 9 min read · 15 Apr 2026
Extractive AI engines reward a specific paragraph shape. Once you see it you cannot unsee it.
EEAT · 13 min read · 8 Apr 2026
EEAT is no longer a vague Google quality concept. It is a concrete set of signals that you can ship in a sprint.
SEO · 14 min read · 28 Mar 2026
Single page SEO is dead. Topical clusters are how modern sites win whole categories of search.
Framer · 10 min read · 18 Mar 2026
Here is when we recommend each, scored against design freedom, performance, SEO, and total cost of ownership.
SEO · 10 min read · 12 Mar 2026
Internal linking is the highest leverage SEO lever most teams ignore. The wins are usually on the first page audit.
EEAT · 9 min read · 4 Mar 2026
Person schema turns an anonymous byline into a verifiable author identity engines can score.
GEO · 14 min read · 26 Feb 2026
Generative Engine Optimisation is the practice of being the source AI engines quote. Here is the readiness model we use with clients.
Framer · 10 min read · 18 Feb 2026
Most Framer CMS setups miss the SEO basics. This is the field schema we ship on every client build.
AEO · 9 min read · 10 Feb 2026
Deep nested URLs hurt AI extraction. Flat hub and spoke architectures consistently outperform.
Conversion · 12 min read · 4 Feb 2026
Web Vitals are not just an SEO scorecard. Each metric has a measurable conversion impact, and the budgets are tighter than most teams think.
Conversion · 10 min read · 28 Jan 2026
Old conversion frameworks still work. They just need to respect AEO clarity and trust signals.
EEAT · 9 min read · 20 Jan 2026
Trust pages are not just compliance. The right structure measurably lifts conversion on commercial pages.
Framer · 10 min read · 12 Jan 2026
Framer is fast by default. With three deliberate choices it can be exceptionally fast.
AEO · 12 min read · 18 Dec 2025
We analysed 420 SERPs across 14 industries. Three traits explain most AI Overviews citations.
AEO · 8 min read · 4 Dec 2025
AI engines cite the first paragraph that fully answers the heading. The first 60 words now do most of the work.
SEO · 8 min read · 22 Nov 2025
Sites with too many thin pages rank worse on average. Pruning lifts the survivors.
SEO · 9 min read · 8 Nov 2025
Image SEO is no longer just alt text. Format, file size, and structured data all matter more in 2026.
SEO · 11 min read · 22 Oct 2025
Most redesigns lose 20 to 40 percent of organic traffic. Most of that loss is preventable.