Selling across borders means ranking across borders. We build the technical structure and content strategy that lets each market find you in its own language, on its own Google, without your sites competing with each other.
Start a projectWhat you get
Most international sites fail in predictable ways: hreflang tags that contradict each other, one English page expected to rank everywhere, translated content nobody locally searches for, or regional sites that cannibalise each other in every market at once.
We design the market and language structure first: domains or subfolders, hreflang implemented and validated, keyword research done per market rather than translated, and content built for how each region actually searches.
Subfolders, subdomains or country domains chosen on evidence, with the trade-offs for authority, maintenance and local trust made explicit before you commit.
Language and regional targeting implemented, validated and monitored. The single most common international failure, fixed properly.
Keyword research conducted in each market's language and search behaviour, not run through a translator. Buyers in different countries search differently.
What to translate, what to write natively, and what not to build at all. Currency, units, legal pages and local proof handled per market.
Regional variants managed so authority consolidates instead of splitting across near-identical pages in every market.
Rankings, impressions and conversions reported by market, so you can see which countries are compounding and which need intervention.
Current international visibility mapped: which markets already find you, where hreflang or structure is broken, and which markets justify investment.
The market and language structure agreed, with URL strategy, hreflang plan and localisation scope documented before anything ships.
Technical setup shipped and validated, per-market keyword research completed, and priority pages localised or written natively.
Markets reviewed monthly on their own metrics, with content and structure refined per region rather than managed as one global blob.
| Area | Typical approach | Our approach |
|---|---|---|
| Keywords | Translated from English | Researched natively per market |
| Hreflang | Plugin and hope | Implemented and validated |
| Structure | Regional sites competing | One coherent architecture |
| Reporting | Global totals | Per-market visibility |
The practice of making a site rank in multiple countries or languages. It combines technical targeting signals like hreflang with per-market keyword research, localisation and a site structure that keeps regional versions from competing with each other.
Subfolders suit most businesses: authority consolidates on one domain and maintenance stays simple. Country domains can help where local trust signals matter heavily, but each domain must earn authority independently. We model the trade-offs for your situation before recommending.
Translation alone rarely works. Search behaviour differs by market, so keywords must be researched in the target language, and some pages need rewriting around local buying habits, regulations and proof. Translate what transfers; write natively what does not.
Hreflang tells search engines which language and region each page targets, so French users get your French page instead of the English one. It is fiddly, error-prone and the most common technical failure we see on international sites.
Fewer than you think. Each market needs its own research, content and maintenance. We usually recommend proving the model in one or two priority markets before scaling.
Technical fixes like hreflang can register within weeks. Ranking in a new market typically takes three to six months, faster where you already have brand presence or links in that region.
What is international SEO?
The practice of making a site rank in multiple countries or languages. It combines technical targeting signals like hreflang with per-market keyword research, localisation and a site structure that keeps regional versions from competing with each other.
The practice of making a site rank in multiple countries or languages. It combines technical targeting signals like hreflang with per-market keyword research, localisation and a site structure that keeps regional versions from competing with each other.
Subfolders suit most businesses: authority consolidates on one domain and maintenance stays simple. Country domains can help where local trust signals matter heavily, but each domain must earn authority independently. We model the trade-offs for your situation before recommending.
Translation alone rarely works. Search behaviour differs by market, so keywords must be researched in the target language, and some pages need rewriting around local buying habits, regulations and proof. Translate what transfers; write natively what does not.
Hreflang tells search engines which language and region each page targets, so French users get your French page instead of the English one. It is fiddly, error-prone and the most common technical failure we see on international sites.
Fewer than you think. Each market needs its own research, content and maintenance. We usually recommend proving the model in one or two priority markets before scaling.
Technical fixes like hreflang can register within weeks. Ranking in a new market typically takes three to six months, faster where you already have brand presence or links in that region.
Tell us where you sell and where you want to sell. We will show you the structure, cost and realistic timeline for ranking in each market.