Ecommerce SEO is won in category pages, faceted navigation and product data, not in blog posts about your industry. We fix the architecture first, then build depth where revenue actually happens.
Start a projectWhat you get
Large stores waste crawl budget on filter combinations, rank category pages that say nothing, and ship product pages with manufacturer descriptions copied by fifty other retailers.
We clean up the crawl, decide which filters deserve indexable pages, write category content that earns its place, and make product data structured enough for search engines and shopping assistants to use.
Category pages written to actually answer the search, with buying guidance, range context and internal links down to the right subcategories.
Filter combinations audited so valuable ones get clean indexable pages and the rest stop draining crawl budget and creating duplicates.
Product schema, pricing, availability and review markup implemented accurately so listings and assistants can trust and use them.
Template-level speed work on category and product templates, where a small improvement affects thousands of pages at once.
Structured data and clear product copy so assistants can recommend and compare your products when buyers ask.
Organic performance reported by category and product line, tied to revenue rather than raw traffic.
Crawl analysis, template review and a prioritised list of the technical issues suppressing the most valuable pages.
Facets, canonicals, pagination and schema corrected, and the worst template performance issues resolved.
Category content written, internal linking restructured and product copy improved on the lines that matter most.
New categories planned from search demand, seasonal pages prepared early, and reporting tied to category revenue.
| Area | Typical approach | Our approach |
|---|---|---|
| Focus | Blog traffic charts | Category and product revenue |
| Facets | All filters indexable | Only the valuable combinations |
| Product copy | Supplier descriptions | Prioritised unique copy where it pays |
| Reporting | Sessions and clicks | Revenue by category |
Shopify, WooCommerce, Magento and headless builds. The architecture differs but the problems are the same: crawl control, category depth and product data.
We focus on the lines that carry the revenue. Writing unique copy for thousands of SKUs is rarely the best use of budget, so we prioritise and improve templates first.
Yes, and that is the cheapest time to do it. Redirect mapping, template parity checks and launch validation prevent the traffic drops migrations usually cause.
Seasonal categories stay live year round with evergreen copy, so they hold authority instead of being deleted and rebuilt every year.
Technical fixes can register in weeks. Category content typically takes three to six months to move meaningfully in competitive verticals.
We advise on feed data quality as it affects organic product visibility, but paid Shopping campaign management sits outside what we do.
Which platforms do you work with?
Shopify, WooCommerce, Magento and headless builds. The architecture differs but the problems are the same: crawl control, category depth and product data.
Shopify, WooCommerce, Magento and headless builds. The architecture differs but the problems are the same: crawl control, category depth and product data.
We focus on the lines that carry the revenue. Writing unique copy for thousands of SKUs is rarely the best use of budget, so we prioritise and improve templates first.
Yes, and that is the cheapest time to do it. Redirect mapping, template parity checks and launch validation prevent the traffic drops migrations usually cause.
Seasonal categories stay live year round with evergreen copy, so they hold authority instead of being deleted and rebuilt every year.
Technical fixes can register in weeks. Category content typically takes three to six months to move meaningfully in competitive verticals.
We advise on feed data quality as it affects organic product visibility, but paid Shopping campaign management sits outside what we do.
Send your store URL and the categories that matter most. We will show you what is holding them back and what to fix first.