FrameCraft is a focused London studio that pairs fast, custom-coded builds with deep SEO and GEO knowledge. Every project is designed, built and optimised by the person you talk to.
Start a projectFrameCraft started as a one-person obsession with making the web feel a little less generic. I studied Information Technology, but most of what I do day to day I taught myself by building, breaking, and rebuilding things that mattered to me.
Framer, SEO, GEO, copy, performance budgets, animation timing. I picked them up because clients needed answers, and I would rather learn deeply than hand the problem to someone else. That habit is what keeps the studio small, sharp, and hands on.
Today every site is written in code rather than assembled in a page builder. I build with Claude Code and deploy on Vercel, which means faster pages, cleaner structure for search engines and AI assistants, and launches measured in days rather than months.
Every project still goes through me. No account managers, no junior handoffs, just direct work with someone who treats your site like their own portfolio piece.
Projects move quickly, but nothing ships until it has been tested on real devices and reads cleanly to search engines.
Weekly progress updates, clear timelines and honest communication. No hidden fees.
A beautiful website means nothing if nobody finds it. Decisions are backed by search data and conversion principles.
Ongoing SEO, GEO and performance support, so the site keeps improving instead of slowly going stale.
Send two lines about it. You'll get a reply from me within one working day.