Answer engines return one response, not ten links. Answer engine optimisation is the work of making your content the thing that response is built from, and making your brand the name attached to it.
Start a projectWhat you get
Pages written to fill a word count bury the answer under three paragraphs of preamble. Answer engines skip them, quote a competitor who got to the point, and the click never happens.
We restructure content so the answer comes first, back it with evidence a machine can verify, apply schema that matches what is genuinely on the page, and keep your entity details consistent everywhere they appear.
A direct answer in the opening lines, then the detail, steps and caveats underneath. Extractable for machines, faster for people.
The real questions your buyers ask, grouped so one page owns one question set instead of five pages competing for the same one.
FAQ, Article, Organization and Service markup that reflects the page accurately, plus consistent entity details across every profile that mentions you.
Primary sources, dates, named authors and verifiable claims. Unsupported assertions are the fastest way to be left out of an answer.
A fixed prompt set run across ChatGPT, Perplexity, Gemini and AI Overviews so you can see who gets cited today and how that changes.
Recorded mentions and citations over time, alongside referral traffic from assistants, reported without inflation.
We run your buyer questions through the major answer engines and record what they say, who they cite and where you are missing entirely.
Priority pages are rewritten answer-first, with clear headings, tight definitions and the supporting detail organised so it can be lifted cleanly.
Schema applied accurately, entity details aligned across site and third-party sources, and claims backed by something checkable.
The same prompt set re-run monthly, showing movement in mentions and citations, with the next pages chosen from the gaps.
| Area | Typical approach | Our approach |
|---|---|---|
| Content shape | Preamble then the answer | Answer first, detail underneath |
| Schema | Applied broadly and loosely | Only where it matches the page |
| Measurement | Assumed impact | Fixed prompt set retested monthly |
| Claims | Unsourced assertions | Dated, sourced and verifiable |
It is optimising content so systems that produce direct answers, including ChatGPT, Perplexity, Gemini and AI Overviews, can extract, trust and cite it. The overlap with SEO is large, but the formatting and evidence standards are stricter.
They are used almost interchangeably. AEO tends to emphasise being the extracted answer, GEO emphasises presence inside generated responses generally. In practice the work is the same programme.
Yes. Answer engines draw heavily on content they can crawl and on pages that already rank. An unindexable site is invisible to both.
A fixed prompt set tested monthly across the major assistants, tracked mentions and citations, plus referral traffic from assistant sources in analytics. No single tool covers all of it, so some of it is manual.
No. Schema helps machines parse a page correctly, but the content still has to answer the question better and more credibly than the alternatives.
Some pages get picked up within weeks of restructuring. Broader presence builds over three to six months as the content set and entity signals strengthen.
What is answer engine optimisation?
It is optimising content so systems that produce direct answers, including ChatGPT, Perplexity, Gemini and AI Overviews, can extract, trust and cite it. The overlap with SEO is large, but the formatting and evidence standards are stricter.
It is optimising content so systems that produce direct answers, including ChatGPT, Perplexity, Gemini and AI Overviews, can extract, trust and cite it. The overlap with SEO is large, but the formatting and evidence standards are stricter.
They are used almost interchangeably. AEO tends to emphasise being the extracted answer, GEO emphasises presence inside generated responses generally. In practice the work is the same programme.
Yes. Answer engines draw heavily on content they can crawl and on pages that already rank. An unindexable site is invisible to both.
A fixed prompt set tested monthly across the major assistants, tracked mentions and citations, plus referral traffic from assistant sources in analytics. No single tool covers all of it, so some of it is manual.
No. Schema helps machines parse a page correctly, but the content still has to answer the question better and more credibly than the alternatives.
Some pages get picked up within weeks of restructuring. Broader presence builds over three to six months as the content set and entity signals strengthen.
Send three questions your buyers ask. We will run them across the major answer engines and show you the answers they get today.