Senior search expertise, without the agency layers.

You work directly with the person doing the work. Strategy, technical fixes and content direction come from one senior pair of hands, so nothing is lost between the account manager, the strategist and whoever actually opens your codebase.

Start a project

What you get

  • Full audit of technical health, content and AI visibility
  • Ranked opportunity list by impact against effort
  • Page architecture with one intent per page
  • Quarterly plan reviewed against real Search Console data
  • Technical fixes shipped in your codebase or CMS

Where it goes wrong

The problem

The classic agency model puts a salesperson in the pitch, a junior on the account and a template in the deliverable. You pay senior rates for junior work, and the person who understood your business in month one has rotated off the account by month three.

What we change

One consultant, accountable end to end. We audit, prioritise, fix and publish alongside you, with direct communication and no handoffs. Because we also build websites, recommendations come with the ability to implement them, not another ticket for your queue.

What you get

Full search audit

Technical health, content coverage, internal links and AI search visibility reviewed together, with findings ranked by the revenue they are likely protecting or blocking.

Intent-Led strategy

A page architecture built around what your buyers actually search, with one intent per page and realistic difficulty ordering, not a volume-sorted keyword dump.

Hands-On implementation

Fixes shipped directly in your codebase or CMS by the same person who diagnosed them. Recommendations never die waiting for another team.

Content direction

Briefs, outlines and editorial review for the pages worth owning, written so your team or ours can produce content that ranks on its own merits.

AI search visibility

Entity clarity, structured data and answer-ready formatting so ChatGPT, Perplexity and Google AI Overviews can describe your business accurately.

Honest reporting

Monthly notes in plain language: what moved, why, and what happens next. No dashboards you never open and no vanity metrics.

How we work

  1. Diagnose

    A full audit of technical health, content and how AI systems currently describe you, delivered with a ranked list of what is actually worth fixing.

  2. Prioritise

    We agree the order together, based on impact against effort and your commercial priorities, not a generic best-practice checklist.

  3. Implement

    Fixes and pages ship in sprints, implemented by us or alongside your team with precise, developer-ready direction.

  4. Compound

    Monthly review of Search Console trends and AI prompt testing, with each next round of work chosen from what the data shows is moving.

What you get

Working with a consultant means one senior person sets the strategy, helps implement it and stays accountable for results.

Strategy

  • Full audit of technical health, content and AI visibility
  • Ranked opportunity list by impact against effort
  • Page architecture with one intent per page
  • Quarterly plan reviewed against real Search Console data

Implementation

  • Technical fixes shipped in your codebase or CMS
  • Content briefs with answers, structure and internal links
  • Entity and schema work for AI search visibility

Accountability

  • Direct access to the person doing the work
  • Monthly plain-language note: movement, causes, next actions
  • Prompt testing across the major answer engines

How we differ

AreaTypical approachOur approach
Who does the workRotating junior staffOne senior consultant, end to end
RecommendationsSlide deck, then silenceShipped by the person who diagnosed them
CommunicationAccount manager relayDirect line, no translation layer
ReportingAutomated dashboardWritten note with reasoning

Fit check

This suits founders who want senior attention rather than an account team.

A good fit if

  • Founders who want senior attention, not an account team
  • Businesses with an in-house team needing direction, not replacement
  • Sites where technical blockers need fixing, not just reporting

Probably not for

  • Organisations needing ten disciplines at once
  • Anyone wanting guaranteed rankings by a fixed date

Questions

Audits your site's technical health and content coverage, builds a prioritised strategy around the searches your buyers make, and either implements the fixes or directs your team precisely. The good ones are accountable for outcomes, not just documents.

A consultant fits when you want senior attention, direct communication and fast decisions. An agency fits when you need ten disciplines at once. Most small and mid-sized businesses get more from one senior person than from a layered account team.

Both. Because we build websites, technical fixes, templates and new pages can be shipped by us directly. If you have in-house developers, they get precise tickets with reproduction steps and verification methods.

Engagements are scoped as audits, fixed projects or monthly retainers depending on what you need. You will always know the full cost before work starts, and nothing continues without your say-so.

Technical fixes can register within weeks. Content-led gains typically take two to four months of consistent publishing. Competitive terms take longer, and anyone promising a fixed date is guessing.

Yes. We regularly slot in alongside in-house marketers, developers and other agencies, taking the search strategy and technical layer while they keep their lanes.

Talk to the person who will do the work

Send us your site and your three most important buyer searches. You will get a straight read on where you stand and what is worth fixing first.