A keyword list is not a strategy. What you need is a prioritised map of intents, matched to pages, ranked by what is realistic for your site right now.
Start a projectWhat you get
Typical keyword research delivers an enormous spreadsheet sorted by volume, with no view on difficulty relative to your domain, no intent grouping and no indication of which page should target what.
We group terms by intent, check the live results to see what search engines actually reward, score difficulty against your current authority, and hand over a page-by-page plan with priorities attached.
Terms clustered by what the searcher wants, so one page serves one intent instead of five pages fighting over the same query.
Difficulty judged against your actual domain strength and current rankings, not an abstract score in isolation.
Every cluster scored for revenue relevance, so a 200 a month term that converts outranks a 5,000 a month term that never will.
We look at the live results for priority terms to see what format wins, what is required to compete and whether the page is worth building at all.
The conversational and question-shaped variants people put to assistants, mapped alongside traditional keywords.
The deliverable is a plan: which pages exist, which need rewriting, which need building, and in what order.
We start from your services, your sales conversations, your current rankings and the terms competitors already win.
Volume, difficulty, CPC and trend data gathered across the full set, including long-tail and question variants.
Terms grouped by intent, scored against your domain and commercial fit, and everything unrealistic or irrelevant removed.
A prioritised page plan delivered, with target terms, page type, suggested titles and internal linking for each item.
| Area | Typical approach | Our approach |
|---|---|---|
| Output | A spreadsheet sorted by volume | A prioritised, page-mapped plan |
| Difficulty | A score in isolation | Judged against your domain and live results |
| Intent | One page per keyword | One page per intent |
| Value | Volume decides everything | Commercial fit decides first |
A prioritised page plan with target terms, intent, difficulty, volume and suggested page type per row, plus the underlying data and a short walkthrough of the reasoning.
Usually one to two weeks depending on site size and the number of service lines involved.
Semrush for volume and difficulty, Search Console for what you already surface for, plus manual SERP review on every priority term.
Yes. It is written to be handed to any competent writer or agency, and it is yours regardless of whether we do the follow-on work.
Yes, per market. Volumes and intent differ significantly between markets, so each one is researched separately rather than translated.
A full refresh annually, with quarterly checks on new opportunities and shifts in what the results reward.
What do we receive?
A prioritised page plan with target terms, intent, difficulty, volume and suggested page type per row, plus the underlying data and a short walkthrough of the reasoning.
A prioritised page plan with target terms, intent, difficulty, volume and suggested page type per row, plus the underlying data and a short walkthrough of the reasoning.
Usually one to two weeks depending on site size and the number of service lines involved.
Semrush for volume and difficulty, Search Console for what you already surface for, plus manual SERP review on every priority term.
Yes. It is written to be handed to any competent writer or agency, and it is yours regardless of whether we do the follow-on work.
Yes, per market. Volumes and intent differ significantly between markets, so each one is researched separately rather than translated.
A full refresh annually, with quarterly checks on new opportunities and shifts in what the results reward.
Send your site and your top two competitors. We will come back with the clusters worth chasing first.