Good SEO copy answers the query in the opening lines, earns the rest of the read, and gives the reader an obvious next step. Keyword density has nothing to do with it.
Start a projectWhat you get
Most SEO copy is written to a keyword list rather than a question. It repeats the term, delays the answer, sounds like every competitor and converts nobody.
We start from the query and the intent behind it, write the answer first, back it with specifics from your team, and structure the page so both readers and answer engines can use it.
Each brief defines the query, what the searcher wants, what the current top results miss and what this page must include to be better.
The core answer in the first hundred words, then depth, examples and caveats. Faster for readers, extractable for assistants.
We take a short sample of your existing material and write to it, so pages do not read as though an agency wrote them.
Service pages, location pages, landing pages, comparisons, guides and product copy, each with its own structure rather than one template.
Claims sourced and dated, statistics linked to primary references, and nothing invented to fill a section.
Objections handled in the copy, proof placed where doubt appears, and a specific call to action rather than a generic one.
We research the query, review the current results and agree the angle, required sections, sources and internal links before writing starts.
First draft written answer-first, with expert input where the subject needs it, and headings that match how people actually search.
One or two rounds of revisions against your feedback, with metadata, schema-ready FAQs and internal links finalised.
Ranking and engagement checked after publication, and pages refreshed where the data shows the angle missed.
| Area | Typical approach | Our approach |
|---|---|---|
| Research | A keyword and a word count | Query, intent and SERP gap analysis |
| Structure | Preamble then the point | Answer first, depth underneath |
| Voice | Agency tone regardless of brand | Written to your existing material |
| Claims | Unsourced filler | Dated, sourced and verifiable |
The research and structure. The writing quality bar is the same, but the brief starts from search intent and the page is built so machines can parse it as well as people.
Yes, by default, including UK spellings, currency and date formats. We will match American conventions if your audience is there instead.
Often that is the highest return work. Pages already indexed with some authority usually respond faster than brand new ones.
Two rounds per piece. In practice most pieces need one, because the brief is agreed before anyone writes.
For research and outlining, yes. Every piece is written and edited by a person, and anything published unedited would fail our own quality checks.
Access to someone who knows the subject, a sample of copy you like, and clarity on the offer. That is usually enough.
How is this different from ordinary copywriting?
The research and structure. The writing quality bar is the same, but the brief starts from search intent and the page is built so machines can parse it as well as people.
The research and structure. The writing quality bar is the same, but the brief starts from search intent and the page is built so machines can parse it as well as people.
Yes, by default, including UK spellings, currency and date formats. We will match American conventions if your audience is there instead.
Often that is the highest return work. Pages already indexed with some authority usually respond faster than brand new ones.
Two rounds per piece. In practice most pieces need one, because the brief is agreed before anyone writes.
For research and outlining, yes. Every piece is written and edited by a person, and anything published unedited would fail our own quality checks.
Access to someone who knows the subject, a sample of copy you like, and clarity on the offer. That is usually enough.
Send two or three pages that should be performing better. We will tell you what is holding them back and what we would write instead.