Short briefings on how AI search is shifting, what it means for your visibility, and the specific steps worth taking.
AI Overviews now sit above organic results on a growing share of informational queries. Rankings still matter, but the click is no longer guaranteed.
ChatGPT browses live and links out. For some B2B sites it is already a measurable referral source, and the selection logic is not the same as Google's.
Perplexity's answers lean on recent pages with visible sourcing. Freshness and citation hygiene matter more here than raw domain authority.
Schema will not force a citation, but it removes ambiguity about who you are, what you sell and what a page is about. That still pays.
How a page was produced is not the ranking question. Whether it is useful, original and technically sound is.
Interaction to Next Paint is the vital that catches heavy marketing sites. The causes are predictable and mostly fixable.