A concept build showing how a bespoke kitchen fitter could present itself online. It is not tied to a real business.
The local services problem
Most kitchen fitter websites look like brochures from a decade ago: gallery, phone number, nothing else. The concept set out to show what a premium, conversion-led alternative looks like.
- Lead with craft and finish quality, not with a price promise.
- Make the consultation the single obvious next step.
- Give search engines something to index beyond a photo gallery.
Design direction
A dark and gold palette with editorial typography, used to make a trade service feel considered rather than transactional. Imagery is given room instead of being squeezed into a grid.
Local search structure
The build demonstrates the structure a real local business would need: service pages per offering, an area-served section, review-ready markup and a fast mobile experience.
- One page per service rather than one page listing everything.
- LocalBusiness-style structure with consistent name, address and phone treatment.
- Mobile-first layout, since most local trade searches happen on a phone.
