A concept build exploring how a crypto regulation education body could present courses, resources and authority signals without looking like a trading site.
The brief we set ourselves
Compliance audiences are sceptical by default. The design problem was to look institutional enough to be trusted by compliance officers, while staying legible to newcomers researching regulation for the first time.
- Separate the education layer from the institutional credibility layer.
- Make course structure scannable before anyone reads a paragraph.
- Keep the visual language sober: no crypto gradients, no hype copy.
Information architecture
Every intent got exactly one page. Courses, resources, about and contact were kept structurally separate so that search engines and readers could both tell what each URL is for.
- CMS collections for courses and resources so new items inherit correct templates and schema.
- Breadcrumb structure mapped to the URL hierarchy.
- Internal links from resource articles into the relevant course page rather than the homepage.
SEO and GEO execution
The page structure was written to be extractable. Each section heading asks a question and the opening sentence answers it, which is what both featured snippets and AI answer engines reach for.
- Organization, Course and Breadcrumb schema aligned with visible page content.
- One-sentence definitions near the top of each explanatory page.
- Search Console, GA4 and Looker Studio wired up for reporting from day one.
Build approach
Built in Framer so that content editors could update course listings without developer involvement. Components were kept small and reusable so a new course page takes minutes rather than a rebuild.
