Transparency Page
A page disclosing ownership, funding, affiliate relationships and conflicts of interest.
Key takeaways
- Transparency Page is a page disclosing ownership, funding, affiliate relationships and conflicts of interest.
- State who owns the business and how it makes money.
- Avoid: hiding commercial relationships that affect recommendations.
What is Transparency Page?
Transparency pages reduce friction with both quality raters and reader trust. They are common on respected publications and increasingly on commercial sites.
Why Transparency Page matters for EEAT in 2026
A transparency page discloses ownership, funding and commercial relationships. It lets readers judge your content knowing any interests behind it.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Transparency Page on your site
Knowing the concept is only half of it. Work through these steps in order to put Transparency Page into practice on your own pages:
- State who owns the business and how it makes money.
- Disclose affiliate links, sponsorships and partnerships.
- Keep it current as relationships change.
Common mistakes to avoid
Most sites that struggle with Transparency Page fall into the same traps. Check your pages against each of these before moving on:
- Hiding commercial relationships that affect recommendations.
- Writing vague disclosures that explain nothing.
- Letting the page go stale.
Questions about Transparency Page
A page disclosing ownership, funding, affiliate relationships and conflicts of interest.
A transparency page discloses ownership, funding and commercial relationships. It lets readers judge your content knowing any interests behind it.
Start here: state who owns the business and how it makes money. Then disclose affiliate links, sponsorships and partnerships.
The most common is hiding commercial relationships that affect recommendations. Another is writing vague disclosures that explain nothing.