About Page
A page describing who runs the site, their mission, and their credentials.
Key takeaways
- About Page is a page describing who runs the site, their mission, and their credentials.
- Name the people behind the business and explain their background.
- Avoid: writing a vague mission statement with no names.
What is About Page?
Strong About pages name real people, show real photos, and link to verifiable profiles. They are one of the first pages quality raters check.
Why About Page matters for EEAT in 2026
The About page is often the first place readers and quality raters go to judge who's behind a site. A specific, honest one builds trust in everything else you publish.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply About Page on your site
Knowing the concept is only half of it. Work through these steps in order to put About Page into practice on your own pages:
- Name the people behind the business and explain their background.
- Say what you do, for whom, and since when.
- Link to verifiable profiles, registrations and real work.
Common mistakes to avoid
Most sites that struggle with About Page fall into the same traps. Check your pages against each of these before moving on:
- Writing a vague mission statement with no names.
- Using stock photos of a team that doesn't exist.
- Exaggerating size, experience or clients.
Questions about About Page
A page describing who runs the site, their mission, and their credentials.
The About page is often the first place readers and quality raters go to judge who's behind a site. A specific, honest one builds trust in everything else you publish.
Start here: name the people behind the business and explain their background. Then say what you do, for whom, and since when.
The most common is writing a vague mission statement with no names. Another is using stock photos of a team that doesn't exist.