Contact Information
Visible, accurate ways to get in touch with the site owner.
Key takeaways
- Contact Information is visible, accurate ways to get in touch with the site owner.
- Show a working email address and, where relevant, a phone number and location.
- Avoid: offering only a form that sends messages nowhere.
What is Contact Information?
Missing or hidden contact details signal low trust. A reachable contact form, address (or city), and named contact person are basic requirements.
Why Contact Information matters for EEAT in 2026
Being easy to reach signals that a real, accountable business stands behind the site. Missing contact details are one of the quickest ways to lose trust.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Contact Information on your site
Knowing the concept is only half of it. Work through these steps in order to put Contact Information into practice on your own pages:
- Show a working email address and, where relevant, a phone number and location.
- Link to the contact page from every page, usually in the footer.
- Reply promptly, and say how quickly people can expect a response.
Common mistakes to avoid
Most sites that struggle with Contact Information fall into the same traps. Check your pages against each of these before moving on:
- Offering only a form that sends messages nowhere.
- Hiding contact details deep in the site.
- Listing an address or number that's no longer in use.
Questions about Contact Information
Visible, accurate ways to get in touch with the site owner.
Being easy to reach signals that a real, accountable business stands behind the site. Missing contact details are one of the quickest ways to lose trust.
Start here: show a working email address and, where relevant, a phone number and location. Then link to the contact page from every page, usually in the footer.
The most common is offering only a form that sends messages nowhere. Another is hiding contact details deep in the site.