Author Bio
A page or block that identifies the writer, their credentials and their relevant experience.
Key takeaways
- Author Bio is a page or block that identifies the writer, their credentials and their relevant experience.
- Include the author's name, role, relevant experience and a real photo.
- Avoid: writing bios full of buzzwords and no specifics.
What is Author Bio?
Author bios should link to verifiable external profiles (LinkedIn, GitHub, professional bodies) and use Person schema. Anonymous content scores poorly on EEAT.
Why Author Bio matters for EEAT in 2026
A good author bio tells readers why they should trust the person writing. It also helps engines connect the content to a real, verifiable expert.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Author Bio on your site
Knowing the concept is only half of it. Work through these steps in order to put Author Bio into practice on your own pages:
- Include the author's name, role, relevant experience and a real photo.
- Link to their LinkedIn or other professional profiles.
- Mark the author up with Person schema on their articles.
Common mistakes to avoid
Most sites that struggle with Author Bio fall into the same traps. Check your pages against each of these before moving on:
- Writing bios full of buzzwords and no specifics.
- Using invented personas.
- Hiding the bio where readers will never see it.
Questions about Author Bio
A page or block that identifies the writer, their credentials and their relevant experience.
A good author bio tells readers why they should trust the person writing. It also helps engines connect the content to a real, verifiable expert.
Start here: include the author's name, role, relevant experience and a real photo. Then link to their LinkedIn or other professional profiles.
The most common is writing bios full of buzzwords and no specifics. Another is using invented personas.