sameAs
A schema.org property that links an entity to its profiles on other authoritative sites.
Key takeaways
- sameAs is a schema.org property that links an entity to its profiles on other authoritative sites.
- Add sameAs to your Organization schema with your official profiles, such as LinkedIn.
- Avoid: listing profiles that belong to someone else or no longer exist.
What is sameAs?
sameAs is the bridge between your on site identity and the wider entity graph. Use it on Organization and Person schema with links to LinkedIn, Crunchbase, GitHub or professional bodies.
The property is defined on schema.org's sameAs page.
Why sameAs matters for EEAT in 2026
sameAs links tell engines that your organisation or author on this site is the same entity as a profile elsewhere. That connection helps them build a confident, accurate picture of who you are.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply sameAs on your site
Knowing the concept is only half of it. Work through these steps in order to put sameAs into practice on your own pages:
- Add sameAs to your Organization schema with your official profiles, such as LinkedIn.
- Add sameAs to each author's Person schema with their own profiles.
- Link only to profiles you control and keep current.
Common mistakes to avoid
Most sites that struggle with sameAs fall into the same traps. Check your pages against each of these before moving on:
- Listing profiles that belong to someone else or no longer exist.
- Adding sameAs links to pages that merely mention you.
- Forgetting to link back to your site from those profiles.
Questions about sameAs
A schema.org property that links an entity to its profiles on other authoritative sites.
sameAs links tell engines that your organisation or author on this site is the same entity as a profile elsewhere. That connection helps them build a confident, accurate picture of who you are.
Start here: add sameAs to your Organization schema with your official profiles, such as LinkedIn. Then add sameAs to each author's Person schema with their own profiles.
The most common is listing profiles that belong to someone else or no longer exist. Another is adding sameAs links to pages that merely mention you.