Entity Graph
A network of entities (people, places, brands) and the relationships an engine has built between them.
Key takeaways
- Entity Graph is a network of entities (people, places, brands) and the relationships an engine has built between them.
- Connect your organisation, people and services with consistent names and schema.
- Avoid: running separate brand names for the same business.
What is Entity Graph?
Strong entity graph presence is a prerequisite for being cited. Build it through consistent naming, sameAs links, and presence on third party authoritative sources.
Why Entity Graph matters for AEO in 2026
Engines build a map of people, organisations and things, and how they relate. Being clearly connected to your topic in that map makes you more likely to be suggested and cited.
For a wider view of where this fits, see our full AEO glossary or explore the SEO and GEO service we run for clients.
How to apply Entity Graph on your site
Knowing the concept is only half of it. Work through these steps in order to put Entity Graph into practice on your own pages:
- Connect your organisation, people and services with consistent names and schema.
- Link your site to your profiles and your profiles back to your site.
- Earn mentions alongside the topics you want to be known for.
Common mistakes to avoid
Most sites that struggle with Entity Graph fall into the same traps. Check your pages against each of these before moving on:
- Running separate brand names for the same business.
- Publishing without naming the people behind the work.
- Neglecting profiles on the platforms engines already trust.
Questions about Entity Graph
A network of entities (people, places, brands) and the relationships an engine has built between them.
Engines build a map of people, organisations and things, and how they relate. Being clearly connected to your topic in that map makes you more likely to be suggested and cited.
Start here: connect your organisation, people and services with consistent names and schema. Then link your site to your profiles and your profiles back to your site.
The most common is running separate brand names for the same business. Another is publishing without naming the people behind the work.