Byline
The visible attribution of an article to its author.
Key takeaways
- Byline is the visible attribution of an article to its author.
- Show the author's name near the title of every article.
- Avoid: crediting 'Admin' or 'Editorial team' on expert content.
What is Byline?
Bylines should be clickable and lead to a real Author Page with credentials. Anonymous or generic bylines ("Editorial Team") weaken EEAT in YMYL niches.
Why Byline matters for EEAT in 2026
A byline tells readers who's responsible for what they're reading. Named, linked bylines are one of the simplest ways to show content comes from real people.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Byline on your site
Knowing the concept is only half of it. Work through these steps in order to put Byline into practice on your own pages:
- Show the author's name near the title of every article.
- Link the name to the author's page.
- Include the author in the article's structured data.
Common mistakes to avoid
Most sites that struggle with Byline fall into the same traps. Check your pages against each of these before moving on:
- Crediting 'Admin' or 'Editorial team' on expert content.
- Using a different name format on different pages.
- Leaving bylines unlinked.
Questions about Byline
The visible attribution of an article to its author.
A byline tells readers who's responsible for what they're reading. Named, linked bylines are one of the simplest ways to show content comes from real people.
Start here: show the author's name near the title of every article. Then link the name to the author's page.
The most common is crediting 'Admin' or 'Editorial team' on expert content. Another is using a different name format on different pages.