SEO, AEO and conversion statistics.

of US Google searches end without a click to any website.

Zero click searches are now the majority on mobile, driven by AI Overviews, featured snippets and knowledge panels.

more likely a top 3 organic result is to be cited inside Google AI Overviews.

Classic SEO ranking is the strongest predictor of AEO citation. Top of the SERP is now top of the answer.

of Google searches now trigger an AI Overview at least some of the time.

Coverage is growing fastest in informational and how-to queries. Commercial and transactional queries are still mostly classic SERPs.

average organic CTR drop on queries where an AI Overview appears.

Even when you rank, the answer above pushes blue links below the fold. Being cited inside the AI Overview becomes the new top spot.

of AI Overview citations come from URLs already ranking in the organic top 10.

Classic SEO is the prerequisite for AEO visibility. You cannot skip the ranking step and hope to be cited.

more likely a page with FAQ schema is to be quoted by extractive AI engines.

Across our sample of 1,200 pages tracked over six months. The lift holds even after controlling for ranking position.

of Perplexity citations link to sources less than 12 months old.

Recency is a stronger signal in Perplexity than in classic Google ranking. Refreshed dateModified meaningfully changes citation odds.

average sources Perplexity cites per generated answer.

Higher source diversity than ChatGPT or Google AI Overviews, which makes Perplexity the highest yield engine to optimise for first.

words is the optimal paragraph length for AI answer extraction.

Pages built with 40-60 word answer blocks under question-framed H2s saw 2.1x higher extraction rates in our test set.

of users never scroll past the first page of search results.

Reaching page one is binary for most queries. Page two might as well be page ten.

ranking signals reportedly used by Google's algorithm.

The exact list is not public. EEAT, links, content quality and page experience remain the dominant clusters.

of all global search traffic goes through Google.

Despite AI engines and Bing's growth, Google remains the dominant discovery surface for the foreseeable future.

average CTR on the #1 organic position in Google.

Position 2 averages ~15.8%, position 3 ~11%. Compounds dramatically for high-volume terms.

of pages get zero organic traffic from Google.

Most published content never ranks. Topical depth, internal linking, and EEAT are what separate the 6% that do.

more backlinks earned by pages over 3,000 words versus short articles.

Long form ranks and attracts links because it satisfies more sub-intents per URL. Quality, not just length, still matters.

of online experiences begin with a search engine.

Search remains the primary discovery surface for B2B and high-consideration B2C purchases.

characters is the safe meta title length before truncation.

Google rewrites ~61% of titles. Front-loaded keywords and strong descriptors survive rewrites better than padded brand suffixes.

median time for a new page to reach Google's top 10.

Only 5.7% of pages reach the top 10 within a year. SEO is a compounding asset, not a campaign.

of mobile users abandon a site that takes longer than 3 seconds to load.

Performance is a direct conversion lever, not just an SEO compliance task.

is Google's good threshold for Largest Contentful Paint (LCP).

We recommend a tighter 2.0s budget at the 75th percentile for conversion sensitive pages.

of B2B buyers say a vendor's website is the most important factor in their shortlist.

Your site is no longer a brochure. It is the primary trust evaluation surface.

of consumers expect a web page to load in 2 seconds or less.

Expectations have tightened year over year. Above 4 seconds is now considered broken by most users.

more conversions on pages that hit good thresholds across all three Core Web Vitals.

Aggregated across our client portfolio versus pages still in the orange or red bands.

delay in page load can reduce conversions by up to 7%.

Compounds across funnel steps. A 3 second slowdown on a checkout flow can wipe ~20% of revenue.

is Google's good threshold for Interaction to Next Paint (INP).

INP replaced FID in March 2024 as a Core Web Vital. Third-party scripts are usually the worst offenders.

is Google's good threshold for Cumulative Layout Shift (CLS).

Reserved space for images, fonts, embeds and dynamic content is the cheapest CLS fix and a direct conversion lever on mobile.

increase in bounce probability when page load goes from 1s to 3s.

Goes to 90% at 5 seconds. Mobile users abandon on perceived performance long before they consciously decide to leave.

median website conversion rate across industries.

Top quartile sites convert at 5.31% or higher. The gap is almost entirely down to clarity, speed, and trust signals.

average conversion lift after our redesign engagements (last 30 projects).

Driven by tighter Core Web Vitals, sharper page intent, stronger above-the-fold proof, and reduced friction in the primary CTA path.

of users say a brand's About page influences whether they trust the company.

About pages are EEAT critical and one of the first pages real users (and quality raters) inspect.

of consumers research a brand online before deciding to buy.

Your About page, case studies, author bios and policy pages are part of the buying funnel whether you treat them that way or not.

of users judge a company's credibility based on website design.

Visual quality is read as a proxy for organisational competence within the first 50 milliseconds of a visit.

of consumers trust online reviews as much as personal recommendations.

Visible, verifiable reviews on third-party platforms (and embedded with schema) materially affect both rankings and conversion.

pages in Google's official Search Quality Rater Guidelines.

EEAT (Experience, Expertise, Authoritativeness, Trust) is the central evaluation framework raters apply to every site.

more citations earned by articles with named expert authors versus anonymous bylines.

Across our tracked content set. Author schema with sameAs links to LinkedIn or academic profiles compounds the effect.

average LCP across Framer sites we've shipped in the last 12 months.

Static rendering, edge delivery, and image optimisation make sub 2 second LCP routine on Framer.

median Lighthouse Performance score across our shipped Framer marketing sites.

Measured on mobile, four-throttled CPU, simulated 4G. Static delivery and lean third-party scripts are the main drivers.

plugins required for SEO control on Framer (titles, meta, schema, sitemap, canonical).

All standard SEO controls are first-class platform features. No plugin tax, no maintenance burden.

typical end-to-end timeline for a 12-15 page Framer marketing site.

Versus 8-12 weeks for an equivalent custom Webflow build, and 12-16 weeks for a custom WordPress build.