Expert Review
An explicit endorsement of an article by a credentialed subject matter expert.
Key takeaways
- Expert Review is an explicit endorsement of an article by a credentialed subject matter expert.
- Choose reviewers with credentials relevant to the specific topic.
- Avoid: adding a reviewer's name to content they never read.
What is Expert Review?
Expert review blocks (with name, photo, credentials and review date) are now standard on respected health, finance and legal publications. They lift YMYL EEAT scores meaningfully.
Why Expert Review matters for EEAT in 2026
An expert review shows that a qualified person has checked the content. On high-stakes topics, it can be the deciding factor in whether readers trust the advice.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Expert Review on your site
Knowing the concept is only half of it. Work through these steps in order to put Expert Review into practice on your own pages:
- Choose reviewers with credentials relevant to the specific topic.
- Show the reviewer's name, credentials and review date.
- Act on their feedback and record what changed.
Common mistakes to avoid
Most sites that struggle with Expert Review fall into the same traps. Check your pages against each of these before moving on:
- Adding a reviewer's name to content they never read.
- Using one reviewer for every topic regardless of expertise.
- Never updating the review date or the content.
Questions about Expert Review
An explicit endorsement of an article by a credentialed subject matter expert.
An expert review shows that a qualified person has checked the content. On high-stakes topics, it can be the deciding factor in whether readers trust the advice.
Start here: choose reviewers with credentials relevant to the specific topic. Then show the reviewer's name, credentials and review date.
The most common is adding a reviewer's name to content they never read. Another is using one reviewer for every topic regardless of expertise.