Win instructions before Rightmove gets the lead.

We build websites for independent estate agents, lettings agencies, property developers, and PropTech platforms that want to win vendor and landlord instructions through search instead of paying Rightmove for every lead.

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Why it matters

76%
of nearby searches lead to a business visit within a day Think with Google
98%
of consumers read online reviews for local businesses BrightLocal
47%
organic CTR drop in positions affected by AI Overviews Authoritas SGE research

Where it goes wrong

Property sites often hand their value to the portals. These are the common problems and how we make your own site earn its keep.

What's broken today

  • Your site is basically a Rightmove window with no SEO value of its own
  • Branch pages are templated and don't rank for '[town] estate agents'
  • Your valuation form converts at 0.4% because it's hidden in the footer
  • No local market content, so nobody finds you through search

What we ship instead

  • A page per branch targeting '[town] estate agent' and 'sell my house [town]' searches
  • An instant and booked valuation flow that is measured step by step
  • Local market reports designed to earn links and AI search quotes
  • Vendor and landlord instructions coming in from search, alongside the paid portals

Branch pages designed to actually rank

A page per branch is the bare minimum. We design each as a local landing page: the team, recent sales or lets in that postcode, local market commentary, the valuation button, an FAQ specific to that area, and the structured data Google reads for a local estate agent.

The valuation flow is the main call to action

Instant valuation plus booked valuation as a two-track button above the fold. We integrate Sprift, Yopa, or your existing tool with a custom front-end and measure the flow so you see drop-off step by step. Results depend on traffic and offer, but the flow is measurable from day one.

Local market content that earns links

A quarterly market report per branch town, with charts, sale-price tables, and a downloadable PDF. These pages earn links from local press, blogs, and council planning pages, and they get quoted in AI search answers when buyers ask 'is [town] a good place to buy?'.

The vendor decision journey, from valuation to instruction

A vendor comparing agents typically checks recent sold prices in their street, reads reviews, and compares fee structures across two or three agents before instructing anyone. We build a sold-prices tool, a clear fee comparison page, and a review wall pulled from Google and Trustpilot, so the site answers the exact questions a vendor is weighing during that comparison.

  • Sold-price lookup by street or postcode
  • Fee structure explained clearly, tiered by service level
  • Review wall combining Google, Trustpilot, and portal reviews

Tenant and landlord journeys handled separately

Lettings buyers have different questions from sales buyers: deposit protection, tenancy length, and right-to-rent checks matter more than sold prices. We build a distinct lettings journey with its own FAQ, application process explainer, and landlord-facing yield information, rather than bolting lettings onto a sales-first site structure.

What's in the real estate bundle

Every engagement is scoped to fit, but this is the typical shape of what we ship.

Branch-first custom build

Branch pages with the structured data Google reads for estate agents

Valuation flow

Instant and booked, measured, mobile-tuned

Quarterly market reports

A templated content engine that earns links

Rightmove and Zoopla feed integration

Live listings on your own search-friendly URLs

Google Business Profile and review flow

A profile per branch with a steady review cadence

Questions

Yes. We feed your live property listings into your own search-friendly URLs instead of embedding the portal in a window, so your site (not Rightmove) builds the SEO value for those listings.

Yes. We build a parallel lettings flow with landlord-specific copy, a yield calculator, and a separate valuation track.

With proper internal linking, market commentary, and a clean Google Business Profile, branch pages usually gain traction over 60 to 120 days. Final ranking depends on local competition and the overall strength of the site.

Yes. Lettings buyers ask different questions from sales buyers, so we build a distinct journey with its own FAQ, application explainer, and landlord-facing yield information rather than bolting lettings onto a sales-first structure.

Ready to build a site that wins in Real Estate?

Tell us about the project. We'll reply within one working day with a scoped next step.