We build websites for law firms, accountancy practices, consultancies, and chartered firms whose buyers are checking credentials long before they read a single line of marketing copy. Trust-grade content, named-partner bios, and practice-area pages that rank for the searches your clients actually make.
Start a projectWhy it matters
Google rewards content from named, credentialled, verifiable experts. This is what the industry calls E-E-A-T (Experience, Expertise, Authoritativeness, Trust). We rebuild partner and senior associate bios with credentials, education, regulator memberships, publications, and cases (where ethical), and we add the structured data Google reads. AI tools also favour named experts over vague 'we have decades of experience' copy.
We rebuild each practice area as a hub page: who it's for, what it costs (or how you scope), the process, common cases, recent results (anonymised), the lead partner, and an FAQ block. Each hub links to 4 to 8 deeper guides like 'shareholder dispute', 'TUPE transfer', or 'R&D tax credits' that catch buyers further along.
Chambers, Legal 500, Law Society, ICAEW, FCA register: we make sure your business name, address, and phone number are written the same way everywhere, that they link back to your site where appropriate, and that your own site ranks above those directories when someone searches your firm name (a common but fixable SEO problem).
Clients researching a solicitor or accountant typically read three or four practice-area pages, check a partner's credentials on LinkedIn, and look for a recent case or article before they ever pick up the phone. We build the site around that sequence: clear practice pages, credible bios, and a recent-work or insights section that gives a hesitant client the confidence to make first contact.
Firms often avoid mentioning fees at all, which pushes cautious buyers toward competitors who are upfront about pricing structure. We help draft fee guidance pages that explain how pricing works (fixed fee, hourly, value-based) without publishing a full rate card, striking a balance that satisfies buyer research without undercutting the firm's positioning.
Named partners, expert structured data, regulator-friendly copy
One per practice, with deeper guides and FAQ
Bios, publications, speaking, structured data
Form qualifies the enquiry and routes it to the right partner
Chambers, Legal 500, and ICAEW consistency, plus your own site ranking first for your firm name
Yes. We work to your compliance team's approval cycle. Nothing goes live without sign-off on regulated claims, guarantee language, or testimonial wording.
Yes. Language tagging, practice areas split by jurisdiction, and partner bios per region are standard for our cross-border clients.
Qualified matter enquiries by practice area, how often your firm appears in searches for your key partner names, and ranking for the 20 to 40 commercial practice-area searches we agree at kick-off.
We usually recommend a fee guidance page that explains how pricing works (fixed fee, hourly, value-based) without publishing a full rate card. This satisfies buyer research without undercutting positioning, though the final approach is your firm's call.
Do you respect SRA, ICAEW, and FCA marketing rules?
Yes. We work to your compliance team's approval cycle. Nothing goes live without sign-off on regulated claims, guarantee language, or testimonial wording.
Yes. We work to your compliance team's approval cycle. Nothing goes live without sign-off on regulated claims, guarantee language, or testimonial wording.
Yes. Language tagging, practice areas split by jurisdiction, and partner bios per region are standard for our cross-border clients.
Qualified matter enquiries by practice area, how often your firm appears in searches for your key partner names, and ranking for the 20 to 40 commercial practice-area searches we agree at kick-off.
We usually recommend a fee guidance page that explains how pricing works (fixed fee, hourly, value-based) without publishing a full rate card. This satisfies buyer research without undercutting positioning, though the final approach is your firm's call.
Tell us about the project. We'll reply within one working day with a scoped next step.