Clinic sites built on trust.

We build websites for private GP clinics, dental practices, aesthetics clinics, physio practices, and specialist consultants. Trust-grade content, named-clinician bios, online booking integration, and local SEO that wins searches like 'private [specialism] [city]'.

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Why it matters

75%
of users judge a clinic's credibility by website design Stanford Web Credibility
176 pages
of Google's SQRG cover EEAT, focused on YMYL like healthcare Google SQRG 2024
88%
of consumers trust online reviews like personal recommendations BrightLocal

Where it goes wrong

Patients and search engines both look for proof of clinical expertise. Here's where clinic sites fall short and what we put in place.

What's broken today

  • Clinician bios buried, no GMC or GDC numbers, no expert structured data
  • The online booking flow breaks on mobile
  • Your treatment pages are 100 words; competitors rank with 1,500-word guides
  • Reviews scattered across Google, Doctify, and Trustpilot, with none of them on your site

What we ship instead

  • Named-clinician bios with credentials, regulator numbers, and expert structured data
  • Treatment hub pages targeting 'private [treatment] [city]' searches and AI search answers
  • A booking flow that is rebuilt and measured so you can see where people drop off
  • One review wall that pulls together Google, Doctify, and Trustpilot

Trust signals are non-negotiable in healthcare

Google calls health content 'Your Money or Your Life' (YMYL for short), meaning topics where wrong information could actually harm someone. Sites without named, credentialled clinicians struggle to rank in this category. We build clinician bios with GMC or GDC numbers, qualifications, fellowships, and publications, then add the structured data Google reads on every treatment page.

Treatment hub pages that win in a high-trust category

Each treatment gets a hub page: what it is, who it's for, how it works, risks, recovery, cost, the clinician who delivers it, FAQs, and patient stories (with consent). Top-ranking competitors usually run 1,500 to 2,500 words per page in this category, so that is what we aim for.

Booking flow optimisation

Whether you use Cliniko, Pabau, SemblyAI, or Calendly, the booking flow needs to open in the same tab, handle mobile keyboards properly, and fall back to a phone call. We rebuild and measure this so you can see drop-off step by step.

Pre-consultation content that reduces no-shows

Patients who understand what to expect before an appointment are less likely to cancel or no-show. We build pre-consultation guides (what to bring, what happens in the first session, recovery expectations) linked from the booking confirmation, which supports patient confidence and reduces the admin burden of last-minute rescheduling.

  • What-to-expect guide linked from every booking confirmation
  • Clear cancellation and rescheduling policy stated upfront
  • FAQ addressing common pre-treatment anxieties

Multi-location and multi-clinician structure

Clinics with more than one site or several practitioners need a site structure that lets a patient filter by location, specialism, or clinician without confusion. We build this as a proper directory (not a dropdown buried in the menu), with each clinician and location page carrying its own structured data and local SEO signals.

What's in the healthcare bundle

Every engagement is scoped to fit, but this is the typical shape of what we ship.

Trust-grade clinic site

Named clinicians, expert structured data, treatment pages built for a high-trust category

Treatment hub set

1,500 to 2,500 words per treatment with FAQ and expert structured data

Booking flow rebuild

Cliniko, Pabau, or Calendly integration with mobile tuning

Review wall

Google, Doctify, and Trustpilot pulled together with review structured data

Local SEO and Google Business Profile

A page per location and full profile build-out

Questions

Yes. Claims, before-and-after imagery, testimonial wording, and pricing tone all go through your registered manager or compliance lead before anything is published.

We integrate with Cliniko, Pabau, Dentally, SemblyAI, Calendly, and similar tools. Custom integrations are scoped at kick-off.

Changes to the booking flow are usually measurable in the first few weeks (depending on traffic). New-patient flow from search typically builds over 90 to 180 days and varies by competition and how fast reviews come in.

Yes. We build a proper filterable directory by location, specialism, or clinician, with each page carrying its own structured data and local SEO signals, rather than a dropdown buried in the navigation.

Ready to build a site that wins in Healthcare?

Tell us about the project. We'll reply within one working day with a scoped next step.