We build websites for home builders, commercial contractors, extension specialists, and design-build firms that need to win on Google Maps, in AI search answers, and in the local results for every town they cover.
Start a projectWhy it matters
Local SEO for builders is three things done well: your business name, address, and phone number written exactly the same way everywhere they appear; a fully filled-in Google Business Profile with weekly photos and fresh reviews; and a real page for each town you target. We ship all three plus the hidden structured data that ties them together.
Photos win this category. We build project pages in the CMS with a before-and-after gallery, scope, budget band, timeline, materials, testimonial, and the named project manager. Each page targets a specific search like 'side return extension Hertford' and links back to its parent service page.
Homeowners and commercial buyers both want the same things: proof of insurance, a named team, accreditations (FMB, NHBC, CHAS, ISO 9001), warranty terms, and the ability to see real past work. We design these into the site and label them with structured data so search engines and AI tools can read them clearly.
Most builder sites treat every enquiry the same, but a loft conversion brief and a commercial fit-out brief need completely different information before a quote is possible. We build separate enquiry paths by job type, each asking for the right details upfront (scope, budget band, timeline, site access), so your estimating team spends less time chasing missing information and more time on quotes that are likely to convert.
Homeowners and developers research for months before they contact a builder, often starting with planning permission questions or budget guides. We build a small library of guide content (planning permission basics, typical cost ranges, timeline expectations) that catches this early-stage research traffic and introduces your firm well before the buyer is ready to request a quote.
A page per town, Local Business structured data, fast load times
Reusable template for photos, scope, results, and structured data
Profile build-out, weekly posts, review request templates
FMB, NHBC, CHAS, ISO 9001 shown and verifiable
Qualifying questions, file upload, routes by job type
One per town you genuinely cover and want jobs in. We usually build 6 to 15. Spamming 80 thin pages for every postcode hurts more than it helps; Google calls those doorway pages and demotes them.
Yes. We audit your existing profiles, fix any mismatches in your business name, address, and phone number, and set up a review request flow that points reviews to the platform that actually brings you jobs.
Google Business Profile enquiries can start within a few weeks of a fully sorted profile. Town pages on your site usually take 60 to 120 days to gain traction. Speed depends on local competition, how fast reviews come in, and the existing strength of your site.
Yes. We build distinct enquiry paths by job type so estimators receive the right details upfront, whether that's a homeowner extension brief or a commercial fit-out scope.
How many town pages do we actually need?
One per town you genuinely cover and want jobs in. We usually build 6 to 15. Spamming 80 thin pages for every postcode hurts more than it helps; Google calls those doorway pages and demotes them.
One per town you genuinely cover and want jobs in. We usually build 6 to 15. Spamming 80 thin pages for every postcode hurts more than it helps; Google calls those doorway pages and demotes them.
Yes. We audit your existing profiles, fix any mismatches in your business name, address, and phone number, and set up a review request flow that points reviews to the platform that actually brings you jobs.
Google Business Profile enquiries can start within a few weeks of a fully sorted profile. Town pages on your site usually take 60 to 120 days to gain traction. Speed depends on local competition, how fast reviews come in, and the existing strength of your site.
Yes. We build distinct enquiry paths by job type so estimators receive the right details upfront, whether that's a homeowner extension brief or a commercial fit-out scope.
Tell us about the project. We'll reply within one working day with a scoped next step.