Give each page one job
Before making changes, work through the points below. Each one covers a different part of the picture, so treat them as a set rather than picking favourites.
- Feature page: what the capability does and who needs it.
- Use-case page: how a particular audience completes a workflow.
- Integration page: how two systems connect and what setup involves.
- Comparison page: how options differ against fair buying criteria.
What every page needs
Lead with a direct answer, show the workflow or product detail, address constraints and link to the next useful step. Avoid swapping one audience name into an otherwise identical paragraph.
- Write the unique question in one sentence.
- Collect product facts and support examples that answer it.
- Add internal links to the related feature, guide and conversion path.
- Review claims with the person responsible for the product.
- Consolidate or noindex pages that do not have enough unique value.
A page brief that works
A few moving parts are involved here. The points below cover each of them, so you can see the full scope before deciding where to start.
- The exact question this page answers, in the buyer's words.
- Three product facts or screenshots that prove the answer.
- One constraint or limitation stated honestly.
- The next page in the journey and the conversion action.
- The related guide that supports researchers who are not ready to buy.
Internal linking pattern
Feature pages link down to use cases and integrations. Use-case pages link back up to features and across to comparisons. Every page links to one relevant guide and one conversion path. This web of links is how search engines and buyers understand the product's shape.