Shared priorities
The list below breaks this down into the parts that matter most. Read through each one and note anything that applies to your own setup.
- One public canonical URL per important intent.
- Unique metadata that matches visible content.
- Internal links from hubs to valuable pages.
- An accurate robots.txt and XML sitemap.
- Structured data that describes real visible entities.
- Search Console and consent-aware analytics.
Platform differences
Framer gives you visual CMS and publishing controls; Lovable projects need route-aware handling inside a React application and careful treatment of private app screens. Do not apply a static-site assumption to an authenticated product area.
What an engagement covers
Before making changes, work through the points below. Each one covers a different part of the picture, so treat them as a set rather than picking favourites.
- Technical baseline: crawl, rendering, canonicals, redirects, sitemap and performance.
- Metadata system: unique titles and descriptions across every public template.
- Content architecture: which intents get pages and how they link together.
- Schema: Organisation, Article, FAQ and Service markup that matches visible content.
- Measurement: Search Console, consent-aware analytics and a review cadence.
Choosing between platforms
Framer suits marketing sites that a team edits visually: landing pages, blogs, CMS-driven resources. Lovable suits products with real application logic: accounts, databases, payments and integrations. Many companies run both, with the marketing site on Framer and the app on Lovable, and the SEO approach differs across that boundary.