Feature page structure
The list below breaks this down into the parts that matter most. Read through each one and note anything that applies to your own setup.
- What the feature does in one direct paragraph.
- The problem it solves and for whom.
- A practical workflow or example.
- Limits, integrations and setup requirements.
- A clear product next step.
Use-case page structure
Start with the user's situation, not the feature name. Describe the workflow, the decision criteria and the outcome the product supports. Link to the feature page for implementation depth.
Comparison and integration pages
Follow the sequence below from start to finish. The order matters: later steps assume the earlier ones are done.
- Name the alternatives or integration clearly.
- Use fair criteria a buyer actually cares about.
- Show differences without unsupported claims.
- Link setup documentation and the relevant service or product action.
- Review the page whenever the product or competitor changes.
Comparison content earns trust when it is specific and honest. Do not invent review scores, customer results or product capabilities.
A launch checklist for a new page type
Before making changes, work through the points below. Each one covers a different part of the picture, so treat them as a set rather than picking favourites.
- The page targets one clear intent that does not overlap an existing page.
- A named feature owner has reviewed the technical accuracy.
- Screenshots or examples reflect the current product, not an old version.
- Internal links connect it to the nearest feature, use case and comparison pages.
- A conversion path (trial, demo, contact) matches the visitor's likely readiness.
Handover notes for content teams
A few moving parts are involved here. The points below cover each of them, so you can see the full scope before deciding where to start.
- Keep a shared list of which features already have a dedicated page.
- Flag pages due for review whenever a feature changes or is deprecated.
- Record which use cases map to which buyer persona for future briefs.
- Note comparison pages that reference a competitor feature likely to change.