Sitelinks
Additional links shown under a brand's main result in search.
Key takeaways
- Sitelinks is additional links shown under a brand's main result in search.
- Use a clear, consistent main navigation with descriptive labels.
- Avoid: expecting sitelinks for non-branded searches.
What is Sitelinks?
Sitelinks are generated automatically by Google based on site structure and user behaviour. Clear navigation and strong internal linking increase the chance they appear.
Sitelinks are chosen automatically; Google's sitelinks documentation explains what influences them.
Why Sitelinks matters for SEO in 2026
Sitelinks give a branded search result extra links into your site, taking more space and sending people straight to the page they want. You can't add them yourself, but a clear structure makes them more likely.
For a wider view of where this fits, see our full SEO glossary or explore the SEO and GEO service we run for clients.
How to apply Sitelinks on your site
Knowing the concept is only half of it. Work through these steps in order to put Sitelinks into practice on your own pages:
- Use a clear, consistent main navigation with descriptive labels.
- Give key pages unique, descriptive titles.
- Strengthen internal links to the sections you want people to find.
Common mistakes to avoid
Most sites that struggle with Sitelinks fall into the same traps. Check your pages against each of these before moving on:
- Expecting sitelinks for non-branded searches.
- Using vague navigation labels such as 'Solutions' for very different pages.
- Duplicating titles across sections.
Questions about Sitelinks
Additional links shown under a brand's main result in search.
Sitelinks give a branded search result extra links into your site, taking more space and sending people straight to the page they want. You can't add them yourself, but a clear structure makes them more likely.
Start here: use a clear, consistent main navigation with descriptive labels. Then give key pages unique, descriptive titles.
The most common is expecting sitelinks for non-branded searches. Another is using vague navigation labels such as 'Solutions' for very different pages.