Fact Check
The process of verifying claims against primary sources.
Key takeaways
- Fact Check is the process of verifying claims against primary sources.
- Verify every statistic, quote and date against its original source.
- Avoid: citing figures second-hand from other blogs.
What is Fact Check?
Visible fact checking (with dates, reviewer names, and source links) is a strong trust signal for both readers and AI engines.
Why Fact Check matters for EEAT in 2026
Checking claims before publishing protects your reputation and gives readers a reason to rely on you. Engines increasingly favour sources whose facts hold up across the web.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Fact Check on your site
Knowing the concept is only half of it. Work through these steps in order to put Fact Check into practice on your own pages:
- Verify every statistic, quote and date against its original source.
- Record who checked the content and when.
- Correct errors quickly and note the correction on the page.
Common mistakes to avoid
Most sites that struggle with Fact Check fall into the same traps. Check your pages against each of these before moving on:
- Citing figures second-hand from other blogs.
- Claiming content is fact-checked when it isn't.
- Quietly changing facts without acknowledging the correction.
Questions about Fact Check
The process of verifying claims against primary sources.
Checking claims before publishing protects your reputation and gives readers a reason to rely on you. Engines increasingly favour sources whose facts hold up across the web.
Start here: verify every statistic, quote and date against its original source. Then record who checked the content and when.
The most common is citing figures second-hand from other blogs. Another is claiming content is fact-checked when it isn't.