Experience (EEAT)
Demonstrable, first hand experience with the topic being written about.
Key takeaways
- Experience (EEAT) is demonstrable, first hand experience with the topic being written about.
- Include your own examples, screenshots, results and lessons from real projects.
- Avoid: writing generic advice anyone could have produced.
What is Experience (EEAT)?
Experience is the first E in EEAT and was added in late 2022. Pages with original screenshots, lived examples, and named author credentials score well.
Google explained why it added experience to its quality criteria when it updated its rater guidelines in 2022.
Why Experience (EEAT) matters for EEAT in 2026
Readers and search engines value advice from people who have actually done the thing. First-hand detail is also hard to copy, which sets your content apart from generic AI-written pages.
For a wider view of where this fits, see our full EEAT glossary or explore the Strategy and Audits service we run for clients.
How to apply Experience (EEAT) on your site
Knowing the concept is only half of it. Work through these steps in order to put Experience (EEAT) into practice on your own pages:
- Include your own examples, screenshots, results and lessons from real projects.
- Say plainly when something comes from your own testing or client work.
- Credit the person whose experience the content draws on.
Common mistakes to avoid
Most sites that struggle with Experience (EEAT) fall into the same traps. Check your pages against each of these before moving on:
- Writing generic advice anyone could have produced.
- Using stock photos where real ones would prove the experience.
- Inventing anecdotes or results.
Questions about Experience (EEAT)
Demonstrable, first hand experience with the topic being written about.
Readers and search engines value advice from people who have actually done the thing. First-hand detail is also hard to copy, which sets your content apart from generic AI-written pages.
Start here: include your own examples, screenshots, results and lessons from real projects. Then say plainly when something comes from your own testing or client work.
The most common is writing generic advice anyone could have produced. Another is using stock photos where real ones would prove the experience.