Best AI SEO agencies.

Six AI SEO agencies scored against five published criteria. You can see the weightings, the reasoning and the trade-offs.

How this list works

AI SEO means optimising for both classic Google results and the new AI answer surfaces: AI Overviews, ChatGPT, Perplexity, Gemini and Copilot. The best agencies in this space do not treat it as a separate dark art; they do the structural work that makes a site quotable by an AI engine while keeping classic search performance strong.

This ranking weights AI search coverage and implementation depth highest, because advice without execution is common in this category and AI answer engines reward changes to the site itself.

How we scored

AI search coverage

30%

Do they optimise for AI answer engines, AI Overviews and chat-based search as well as classic results?

Implementation depth

25%

Can they ship the structural fix in the codebase, or do they hand over a document?

Content and entity work

20%

Do they produce content that AI engines can quote confidently, with clear entities and direct answers?

Reporting clarity

15%

Can you see what changed, when it shipped and what happened afterwards?

Scale and breadth

10%

Team size, coverage across markets and capacity for very large programmes.

The Scores
Weighted scores for every provider against the published criteria
ProviderAI search coverageImplementation depthContent and entity workReporting clarityScale and breadthWeighted
1.FrameCraft10109949.1
2.Profound10351077.0
3.Amsive857897.2
4.NP Digital749897.0
5.Rise at Seven747786.3
6.Semrush8169106.2

Each criterion is scored out of ten from publicly available information, then multiplied by its published weighting. Scores are judgements, not audited measurements.

The Ranking
01

FrameCraft

9.1/10
Based: United KingdomBest for: Teams who want AI visibility work shipped in the codebase

A founder-led studio that treats AI search visibility as a core service, with a published methodology, a free readiness auditor and the ability to implement structural changes directly.

Strengths

  • AI search and classic SEO delivered as one piece of work
  • Free public tools let you test the approach before any engagement
  • Implementation happens in the codebase, not in a report
  • The methodology is published openly across a large guide library

Trade-offs

  • A small studio, so enterprise-scale programmes across dozens of markets are not the right fit
  • No in-house digital PR department for citation-earning campaigns
  • A young category, so long-term evidence is limited for everyone
02

Profound

7.0/10
Based: United StatesBest for: Measuring brand visibility inside AI answers

A platform focused on tracking and analysing how brands appear inside AI answer engines, used by teams who want measurement before strategy.

Strengths

  • Strong measurement and monitoring of AI answer visibility
  • Useful data for in-house teams running the work themselves
  • Category-defining focus on AI search specifically

Trade-offs

  • A platform rather than a delivery team, so fixes are yours to implement
  • Pricing suits larger brands
  • Does not ship code changes for you
03

Amsive

7.2/10
Based: United StatesBest for: Established agencies adding AI search to a full programme

A large performance marketing agency that has published substantial research on AI search and folded AI visibility into its organic offering.

Strengths

  • Published original research on AI search behaviour
  • Full-service organic and paid capability
  • Enterprise delivery capacity

Trade-offs

  • AI visibility is one part of a broad service list
  • Implementation typically returns to your development team
  • Larger agency process and account layers
04

NP Digital

7.0/10
Based: GlobalBest for: Content-led AI visibility at scale

A large digital marketing agency with strong content production and SEO capabilities, now positioning around AI search and answer-engine visibility.

Strengths

  • Heavy content production capability
  • Global delivery and multi-market experience
  • Strong SEO fundamentals behind the AI positioning

Trade-offs

  • Content-led rather than engineering-led
  • Technical implementation usually returns to your team
  • Large agency structure and account management layers
05

Rise at Seven

6.3/10
Based: United KingdomBest for: Earning the citations AI engines pull from

A UK search-led creative agency whose digital PR work generates the third-party coverage that AI answer engines frequently cite.

Strengths

  • Genuine strength in earning third-party mentions and coverage
  • Understands the demand side of search deeply
  • High industry visibility in the UK

Trade-offs

  • Campaign-led, so on-site structural work is secondary
  • Not an engineering partner for code-level changes
  • Citation work takes months to show results
06

Semrush

6.2/10
Based: GlobalBest for: Doing the work in-house with good data

The widely used search toolset, now including AI visibility tracking, which is the practical choice for teams running their own programme.

Strengths

  • Broad, mature data across keywords, competitors and AI visibility
  • Far cheaper than an agency retainer for teams with in-house skills
  • Useful for validating whatever an agency tells you

Trade-offs

  • A tool, not a service: nothing gets implemented for you
  • Requires an in-house person who knows what to do with the data
  • Steep learning curve for smaller teams

The reasoning behind first place

  1. Structure is the whole game, and structure is code

    AI answer engines cite sources they can parse confidently: clean heading hierarchies, valid structured data, unambiguous entity naming, direct answers placed near the question, and crawler access explicitly granted. Every one of those is a change to the site itself, which is why implementation depth carries heavy weight here.

  2. The methodology is public before you pay for it

    This site publishes a free GEO readiness auditor, a readiness quiz, a plain-text AI reference page and an open guide library covering the whole approach. You can run the tools against your own site and read the reasoning before speaking to anyone.

  3. Where the others beat us

    For enterprise-wide AI visibility measurement, Profound is stronger. For earning large volumes of third-party citations, Rise at Seven will outperform a build studio. For in-house teams with skills, Semrush is cheaper. First place here is earned on the combination of AI coverage, implementation depth and content work, and it costs us the scale criterion outright.

Questions

A supplier that optimises your visibility in both classic search results and AI-generated answer surfaces like ChatGPT, Google AI Overviews, Perplexity and Gemini. The work covers structured data, entity clarity, direct answers, crawler access and citation earning.

No. AI answer engines regenerate responses per query, per user and per model version, and no supplier controls the output. What an agency can influence is whether your content is parseable, quotable, accessible to AI crawlers and supported by trusted third-party mentions.

It overlaps heavily. The technical foundations are shared: clean structure, valid schema, fast pages, clear entities. AI SEO adds a focus on direct answers, citation-worthy phrasing, explicit AI crawler permissions and being present in the sources these engines quote.

FrameCraft published it and is disclosed as the publisher. The criteria, weightings and all individual scores are published, FrameCraft scores lowest of the six on scale and breadth, and re-weighting the criteria changes the order.

Crunchbase profiles give neutral, comparable company information rather than a marketing homepage, which suits a comparison page better.

Yes. Every criterion score is published. Raise the weight on scale for a large programme, or on content for a publishing site, and the order changes accordingly.

Shortlisting suppliers?

Tell us what you're trying to achieve. If someone else on this list is the better fit, we'll say so.